Week #12

Week #12

Coupons

     I think Groupon would be a very good place to use coupons in order to promote my business.  If people are looking for deals in the industry you happen to be in, and your items are somewhat expensive, this would be a good opportunity to have a discount on certain items.  People will take notice and look into the product.  Then I will be able to entice them to visit my website.

Week #12

More Social Tools

What four additional online marketing tools do you believe could be important to the growth of your business?

1.  LinkedIn:  I thought this site was where you would put your resume in to look for a job.  This would be a great opportunity to get my business in front of many other businesses.  It would be a b2b type interaction.  Maybe other businesses could give tips or move me in the right direction.  Also, many people would see my business if they happen to be using the site.  This exposes my business to other people who might not otherwise use other social media sites.

2.  Google +:  Here is another opportunity to really target my audience.  By joining events, circles and hangout spots, I will be able to narrow down and pinpoint the interests of different people and groups.  I could also network through other hangouts and hopefully be able to interest people to visit my site.

3.  Groupon:  This site is growing in popularity.  It would be easy to promote coupons and discounts to my products through the site.  Many people would view these coupons, because it is more convenient to seek deals and find coupons online than the traditional method of newspapers, magazines, etc.

4.  Yelp:  This site is good for finding reviews on businesses.  When I plan on buying a new product or brand, I tend to view the reviews first to see what other experiences people have had with the product.  Good or bad reviews are important to attract new customers.  Good reviews obviously means that the product or service is good, and bad reviews tells me the business is at least honest for allowing dissatisfied customers voice their opinion.  In the end the customer is the one who will make a buying decision.

     These four sites can be integrated with the use of my business to attract customers, gain ideas and just chat with other businesses to see what is going on in the industry.  It seems a bit much to maintain all of the social media platforms, because each one is different but similar to each other.  Most, if not all, can be interlinked between each other to make life more manageable.  The bottom line is to get your business in front of as many people as possible.

Week #11

Week #11

 

Social Media without spending money

 

     I will continue to use facebook as my call to action.  I can also use twitter in conjunction to facebook, but with a lot less text.  The goal is to get people to my page, and get them to like my page.  Hopefully people will start to spread the page around.  The more people I get to view my page the better the chance of them going to my website and actually purchasing products.

 

     Using this method of promotion is ideal for me at the moment.  I do not have a large budget to begin to advertise my business.  Facebook is a great way to do this for free.  The possibility of putting your website in front of millions of people to view is astronomical.  It is up to me to grab their attention.

 

Week #11

 

Blog Posts

I commented on the following classmate's blogs:

Hyo Yoo Jeon
Cindy Rojas
Stephen Wilson

 

Week #11

Online Advertising

     I would use the Facebook ad, Page post engagement and page likes.  I will use these two types of ads as a call to action sort of advertising.  I want people to visit my page so I do not want to discourage people from liking my page.  As stated in the text, you want to pull people to try and drive sales instead of push people to buy your products.   I have a small budget and would like to experiment with these types of ads.  When I see that my ads are doing well, I will add more ads and increase my budget.  I also noticed that Pinterest is a good platform to create ads.  The pins already remind me as an advertisement theme anyway.  I will stick with Facebook for now and see what happens.  Then I will branch out to other social media platforms and try to expand the reach of my business.

 

 

Week# 10

Blog Posts

I commented on the following classmates blog's (Group four):

Shanti Del Maestro
Hyo Yoo Jeon
John Middleton
Cindy Rojas
Stephen Wilson

Week #10

Newsletters

     I would center my newsletter around an informative type of newsletter.  I would put pieces of information in there dealing with my topic of interest and would also include featured products, information on new products, any current sales, links to obtain more information, etc.  I would compile enough information and useful information together to send a newsletter out once a month.  I think this is a good way to get your message across and not bore your readers or alienate your time away from readers. 

     I would arrange my content in the following ways:  Updates or information on what is happening or trending in the industry, Ideas on things I am doing, testimonials of success stories people have had with the products,  links to other information the reader may want to follow up on and finally information on products my company has to offer.  If you can keep the reader’s attention long enough then the chances are the person is willing to find out more information about your product or buy your product.  Putting your call to action in the bottom of the newsletter is better than at the top of the newsletter, because it may turn-off the reader as another sales gimmick. 

     Readers enjoy newsletters for quick and easy summarization of a particular topic.  It should be full of information relating to your topic, easy to understand and not too long.  In order to reel in your readers you have to pluck their heart strings with information that personally relates to them.

Week #9

Categories Post

     I would use the same words in my blog as I did in my SEO.  I would try to get as much interaction with people who relate to these categories as I could.  The more interaction with folks the more the blog will spread and gain attention.  I have different categories for different lifestyles so I would have a rather large diversity of people who all have a common goal, and that goal is to become healthy and lead a healthy lifestyle.  This would be good news for my business. 

Commented on the following blogs (group 4):

Shanti Del Maestro

Hyo Yoo Jean

John Middleton

Cindy Rojas

Stephen Wilson                                                      

Week #9

Getting personal on Blogs

     A blog is a place where one can be as personal as they want.  It is up to the reader if they want to leave or continue reading.  A business blog should be more professional.  If you are not selling a life changing product, then you should not get too personal about it.  Only give the reader what you want them to know personally about you, and focus more on your product.

     There are times when you can be personal.  For instance, if a product you are taking gives you noticeable results and you feel better then a testimonial to that product is warranted.  This is more or less a selling pitch for that product.

     It is more likely your readers are interested in the same things you are, so get as personal as your readers are.  Match their enthusiasm to your blog.  I would not get too personal such as giving important information about you on your blog.  Only show emotions and not give personal information out.