Week #4 Target Market

 

    My business involves health products.  These health products hold no bounds as to cultural, social or individual. These health products can be used at any age, young or old, and can be used whether a person is healthy, wants to become healthy or has a significant health issue they want to address.  My customer could virtually be anyone able to make a purchase of my product, and in turn help any person.  The type of customer I target would be 20 to 70+ year olds with some type of health issue.

      How I chose this segmentation is not necessarily the age group.  The age group is an estimate and could be more or less in years.  I chose to target people who suffer or have a pre-existing illness/ disease that they want to address holistically, because the method they are currently using is not getting them results.  Why I chose the segment is because any person can experience different illnesses at any age or at different stages of health.  I wanted to target the people who already have issues with their current health.  Other segmentation variables would work.  Geographic could work, but I am only local.  Targeting the South because of all the fried foods would not work for me.  Demographic works because any person I could extend my service to is a potential customer.  And psychographic segmentation works because any person with these traits could also be a potential customer.

      My target market strategy is going to be the multi-segment targeting strategy.  I chose this strategy because I defined two market segmentations I would like to use.  The first target segment being a certain age-group, and the second target segment is the person having an existing health issue.  I could choose many different market segmentations, but I want to focus on these two first and adjust accordingly.  I will use this strategy to bring in a large scale of customers, because there are many illnesses that plague humans.  Most, if not all of these health issues, point to mineral deficiencies. 

     90 for Life is a nutritional supplement.  The body requires 90 essential nutrients each day for optimal health, hence the name ‘90 for life’.  The body cannot make all these nutrients, this is why they are essential.  The body needs 60 minerals, 16 vitamins, 12 amino acids and 2 fatty acids every single day.  Without these nutrients the body becomes nutrient deficient, and this opens up your body for sickness and disease, and in a lot of cases- cancer.

     The foods we eat today do not contain 1/3 of the required essential nutrients.  Processed foods, sugar, etc. has a huge impact on human health.  All 900 types of illnesses and diseases are ultimately caused by nutrient deficiencies. 

     The body has a tremendous ability to heal itself, but you must give your body the raw materials it needs everyday to do just that.  If you feel you are healthy and are eating healthy, you are still nutrient deficient.  You cannot get these 90 essential nutrients from the foods we eat.  All of the processed foods are greatly void of nutrients.  The soils are void of most of the minerals required.  Our diet is dangerously lacking the essential nutrients we need.  Every day we are running on a quarter of a tank.  Sooner or later, it will catch up to us and we will become sick.  Many people will become very sick.

     90 for Life supplements are easy to take and they taste good.  Kids also like the taste.  If you were to walk into GNC or Vitamin World and try to piece together all of the 90 essential nutrients plus all the probiotics, and anti-oxidants that 90 for Life offers you, you would spend close to $500.00 and up per month.  The worst part about it is you will have to take 50 to 60 pills per day.  Your body only absorbs 10-30% of those supplements anyway.  Your body can absorb 90- 98% of 90 for Life supplements.

     This is the image I want my customers to have when they use my products.  The product is an easy to take, high quality, scientifically engineered and reasonably priced product.  As the word spreads and people see the results, I believe the consumer will choose the product over other competitors.

 

 

Week #3 Two Websites I Use Frequently

 

 http://www.corvettecentral.com/

 

1.  Why are they effective?  The site has an easy to remember name.  The home page is laid out rather well.  I like how you can easily shop your body style of Corvette by clicking on a link, and you will be redirected to all Corvette parts for that particular body style.  I like how you can view recent articles dealing with GM, etc.  I also like how they put new items on the home page letting the viewer know there are new items added. 

 2.  What specific principles of good design do they include and why?  The site is organized with a well balance of text and pictures.  Each product for sale has a picture and a short description of the item.  The navigation of the site is easy to follow and it is consistent throughout the site.  Navigation links taking you to different Corvette body styles is key to locating parts you need.  It would be difficult to find what you are looking for if the site was not arranged in this manner.  Also on the home page there is a site map you can easily scan through to find what you are looking for.  If this site was poorly designed then I would not waste my time looking for parts no matter how cheap they were from the competition.

 3.  What makes you come back again?  The fact that the site is well organized, very eye appealing and easily to navigate through, I will always come back to shop from them.  The products are good quality and fairly reasonable in price.

 4.  What could be improved?  When they include new products towards the bottom of the page, they can use darker borders around the picture and description so it does not look like it was just thrown on against a white back ground.  The top of the homepage is well crafted, and it appears towards the bottom of the page it is hastily made.

 

 http://www.hobbylinc.com/Plastic_Model_Military_Figures

 1.  Why are they effective?  This site is well constructed, and there are thousands of products that interest me.  Anything to do with hobbies is offered from this site.  There are also pictures associated with the product so you can get a better idea of what you are about to purchase.

2.  What specific principles of good design do they include and why?  The site does not take up the whole page, and every piece of individual information has a border around it.  It is easy to view the page.  There is a nice balance between text and pictures.  Links are provided to further customize your search by type and time period.  The navigation of this site is easy to follow as well, and at the bottom of the page there is a site map.

3.  What makes you come back again?  The site contains thousands of products I could potentially use depending on what I want to make at the time.  Most, if not all the manufactures are listed in this site.  It is a one stop shop for anything I need.  Most important of all, the prices, I found, cannot be matched by other sites on the web.

4.  What could be improved?  The only thing I think they could improve on is breaking down the products further by specific time periods, and every manufacture and product that make it for the time periods as well.  This way, you will not spend hours scanning many pages looking for what you need.

Week #3 Principles of Good Social Media Design: Comparing Websites

 

Good/Bad website designs

 

What was done poorly… 

http://tectorch.com Is not a good design layout.  When you first visit the page you are greeted with the history of the company.  It is a lot of information to scroll through before you reach the actual products the website is offering.  Next, you have what welders have to say about the products.  This should go at the bottom of the page after the featured products.  Finally, the page should be laid out more to where you can click the links to get to the history of the company, or any other sub category so everything is not thrown on to one page and the shopper has to decipher the page to get what they want.

 

http://www.richsoil.com/raising-chickens.jsp  is not a good design layout either.  There is way too much information with barely any breaks in the text.  Each category should be given its own page and a link to.  There is no structure to the page, just the author’s opinion on raising chickens.  It is not pleasing to the eye, and it takes effort to figure out what you are looking at.  Although there is a lot of good information in this website, but to a beginner looking for information on how to raise chickens, this is very difficult to get through.

 

What was done correctly…

 http://www.gforceracecars.com/ is a pleasant, well structured website.  I like how the page does not take up the entire screen.  It does not have a cluttered look to it, and there is not a lot of information jumping out at you.  I like how there are links at the top of the page and to the side where you can be directed to other pages in the website.  I also like how the author sets up the main page of his site like you are reading chronological newsprint articles of drag races and competitions.  The articles are not that long, and they are accompanied with pictures and videos.  This is also a business site as well as an informative site, because there are links you can click on to take you to their store and buy drag racing parts.

http://www.ford.com/ is another pleasant, well structured website.  The main page is setup easy and is only one page.  It has a nice balance of text and the picture.  There is not a lot of information thrown at you on the page.  Everything you would want to find out about the vehicles and Ford in general has their own clickable link to take you to a specific topic.  This is a simple, easy to navigate site.  At first glance of the site, I would probably stick around and explore the site if I was in the market to purchase a Ford, because of the easy usability of the site.

 

Restaurants & the Social Media they use

     I had the pleasure of my last dining experience at the Tilted Kilt in Temecula.  It is a fun little restaurant.  Here is a list of the most frequently visited eating establishments I have been to in the last several months.  It is pretty cool to browse through their websites.

1.  Valley Fort Steakhouse

http://thevalleyfort.com

Uses:  Must be a relatively new site.  It is still under construction, and has no social media links.

2.  Tilted Kilt

http://www.tiltedkilt.com/

Uses:  Facebook, Twitter and YouTube

3.  Chili’s Restaurant

http://www.chilis.com/EN/Pages/home.aspx

Uses:  Facebook, Twitter, YouTube, Google Play and Pinterest

4.  Denny’s Restaurant

http://www.dennys.com

Uses:  Facebook, Twitter, YouTube and Pinterest

5.  McDonalds Restaurant

http://www.mcdonalds.com/us/en/home.html#

Uses:  Facebook and Twitter

I cannot recall any bad experiences I had with communicating with a business.  Usually I do not forget when I have a bad experience.  Although I did have a pleasant interaction with a business this past week. 

I went to Fry's Electronics to purchase some more label maker tape for my label maker device, and they no longer carry the brand I have.  So I went online to see if I could order some more tape.  I went to PtouchDirect.com and was able to order some tape at a relatively affordable price.  The price was a little cheaper through PtouchDirect than through Fry's Electronics.  The website had a better and bigger selection, and I was able to get different colored tape.  The website was easy to navigate.  I typed in my model number and was able to query the database to show what I needed without too much hunting around.

If I do not have to contact a representative of a company, especially while conducting business online, than I believe it was a good transaction.  The less I have to do the better, and it was easy to do in the luxury of my own home.

Social Media

I am not too familiar with Social Media.  Websites are about the extent of my knowledge.  I am learning about Facebook, YouTube, Twitter, LinkedIn, etc. as new tools to promote your business or yourself over the internet.

The only one of the platforms, mentioned above, that I use is YouTube.  I only use this to watch movies and listen to music.

With the power of Social Media we are able to obtain vast knowledge and gain much exposure for our business.