Week #12

More Social Tools

What four additional online marketing tools do you believe could be important to the growth of your business?

1.  LinkedIn:  I thought this site was where you would put your resume in to look for a job.  This would be a great opportunity to get my business in front of many other businesses.  It would be a b2b type interaction.  Maybe other businesses could give tips or move me in the right direction.  Also, many people would see my business if they happen to be using the site.  This exposes my business to other people who might not otherwise use other social media sites.

2.  Google +:  Here is another opportunity to really target my audience.  By joining events, circles and hangout spots, I will be able to narrow down and pinpoint the interests of different people and groups.  I could also network through other hangouts and hopefully be able to interest people to visit my site.

3.  Groupon:  This site is growing in popularity.  It would be easy to promote coupons and discounts to my products through the site.  Many people would view these coupons, because it is more convenient to seek deals and find coupons online than the traditional method of newspapers, magazines, etc.

4.  Yelp:  This site is good for finding reviews on businesses.  When I plan on buying a new product or brand, I tend to view the reviews first to see what other experiences people have had with the product.  Good or bad reviews are important to attract new customers.  Good reviews obviously means that the product or service is good, and bad reviews tells me the business is at least honest for allowing dissatisfied customers voice their opinion.  In the end the customer is the one who will make a buying decision.

     These four sites can be integrated with the use of my business to attract customers, gain ideas and just chat with other businesses to see what is going on in the industry.  It seems a bit much to maintain all of the social media platforms, because each one is different but similar to each other.  Most, if not all, can be interlinked between each other to make life more manageable.  The bottom line is to get your business in front of as many people as possible.