Week #13

Useful Google Analytic Features

      When you narrow down your target audience, Google Analytics is a great way to understand your target audience by giving you the tools to track potential customer’s habits.  This will allow you to really focus on your target audiences needs and wants.  You must build your website around your customer’s habits. 

      There are several tools in Google Analytics that are very helpful at determining how to keep an eye on your customer’s activities:

1.  Event tracking- This is an important tool because it shows how my customers interact with my website.  This will allow me to form my website around what the customers spend the most time on, etc.
2. Traffic sources- I want to know how people find my site.  This will allow me to see what is and what is not working.  Then I can focus my website around this important information.
3. Adwords-   This is another good tool because it lets me see what my customers are doing when they visit my page.  You have to pay for adwords but it is relatively inexpensive, until you get your website in front of more people.