Week #4 Target Market

 

    My business involves health products.  These health products hold no bounds as to cultural, social or individual. These health products can be used at any age, young or old, and can be used whether a person is healthy, wants to become healthy or has a significant health issue they want to address.  My customer could virtually be anyone able to make a purchase of my product, and in turn help any person.  The type of customer I target would be 20 to 70+ year olds with some type of health issue.

      How I chose this segmentation is not necessarily the age group.  The age group is an estimate and could be more or less in years.  I chose to target people who suffer or have a pre-existing illness/ disease that they want to address holistically, because the method they are currently using is not getting them results.  Why I chose the segment is because any person can experience different illnesses at any age or at different stages of health.  I wanted to target the people who already have issues with their current health.  Other segmentation variables would work.  Geographic could work, but I am only local.  Targeting the South because of all the fried foods would not work for me.  Demographic works because any person I could extend my service to is a potential customer.  And psychographic segmentation works because any person with these traits could also be a potential customer.

      My target market strategy is going to be the multi-segment targeting strategy.  I chose this strategy because I defined two market segmentations I would like to use.  The first target segment being a certain age-group, and the second target segment is the person having an existing health issue.  I could choose many different market segmentations, but I want to focus on these two first and adjust accordingly.  I will use this strategy to bring in a large scale of customers, because there are many illnesses that plague humans.  Most, if not all of these health issues, point to mineral deficiencies. 

     90 for Life is a nutritional supplement.  The body requires 90 essential nutrients each day for optimal health, hence the name ‘90 for life’.  The body cannot make all these nutrients, this is why they are essential.  The body needs 60 minerals, 16 vitamins, 12 amino acids and 2 fatty acids every single day.  Without these nutrients the body becomes nutrient deficient, and this opens up your body for sickness and disease, and in a lot of cases- cancer.

     The foods we eat today do not contain 1/3 of the required essential nutrients.  Processed foods, sugar, etc. has a huge impact on human health.  All 900 types of illnesses and diseases are ultimately caused by nutrient deficiencies. 

     The body has a tremendous ability to heal itself, but you must give your body the raw materials it needs everyday to do just that.  If you feel you are healthy and are eating healthy, you are still nutrient deficient.  You cannot get these 90 essential nutrients from the foods we eat.  All of the processed foods are greatly void of nutrients.  The soils are void of most of the minerals required.  Our diet is dangerously lacking the essential nutrients we need.  Every day we are running on a quarter of a tank.  Sooner or later, it will catch up to us and we will become sick.  Many people will become very sick.

     90 for Life supplements are easy to take and they taste good.  Kids also like the taste.  If you were to walk into GNC or Vitamin World and try to piece together all of the 90 essential nutrients plus all the probiotics, and anti-oxidants that 90 for Life offers you, you would spend close to $500.00 and up per month.  The worst part about it is you will have to take 50 to 60 pills per day.  Your body only absorbs 10-30% of those supplements anyway.  Your body can absorb 90- 98% of 90 for Life supplements.

     This is the image I want my customers to have when they use my products.  The product is an easy to take, high quality, scientifically engineered and reasonably priced product.  As the word spreads and people see the results, I believe the consumer will choose the product over other competitors.