Week #5  Facebook Page Insights

Post Reach:  Post reach is the number of people who see your post.

Post Engagement:  Post Engagement is the percentage of people who liked, shared or commented on your page.

The difference:  Post engagement is more beneficial than just someone looking at your page and moving on.  The purpose of the page is to have someone look through, like, share, etc. your information so you receive more attention and hopefully watch your business grow.

How can I use this?  Facebook insights will tell me what my target market is.  Since I have a broad overview, and I can potentially target everyone, It will be interesting to see exactly who I am potentially targeting.  Then I can accommodate in that direction to better streamline my page.